Brand Management Officer - PT Citarasa Kuliner Indonesia

Join PT Citarasa Kuliner Indonesia, a leading name in Indonesia’s culinary industry, as a Brand Management Officer in Bandung, Jawa Barat. In this dynamic role, you will drive the strategic development, positioning, and growth of our iconic food brands. With a strong focus on market trends and consumer insights, you will lead our team to create compelling brand stories that resonate with our diverse audience. This is your chance to shape the future of our brand and make a significant impact in the culinary landscape of Indonesia.

As a Brand Management Officer, you will work closely with cross-functional teams to develop and implement brand strategies that align with our business objectives. You will leverage your expertise in brand management to enhance our brand’s reputation, customer loyalty, and market share. With a passion for food and a deep understanding of consumer behavior, you will be instrumental in elevating our brand to new heights.

PT Citarasa Kuliner Indonesia is committed to fostering a culture of innovation and excellence. Located in the vibrant city of Bandung, our office at Jl. Raya Bandung is the perfect setting for a dynamic and fulfilling career. Join us and be part of a team that is dedicated to delivering exceptional culinary experiences to our valued customers.

📋 Tanggung Jawab Pekerjaan

• Develop and execute brand strategies to enhance brand awareness and market share.
• Lead market research and consumer insights to inform brand positioning and messaging.
• Manage brand identity and ensure consistency across all touchpoints.
• Collaborate with marketing, sales, and product development teams to align brand initiatives with business goals.
• Monitor brand performance and KPIs, providing regular reports and recommendations for improvement.
• Build and maintain strong relationships with key stakeholders, including media partners, influencers, and industry leaders.
• Stay updated on industry trends and best practices in brand management.
• Represent the brand at industry events and conferences to build brand visibility and credibility.

🎓 Kualifikasi & Syarat

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• Minimum of 5 years of experience in brand management, preferably in the F&B industry.
• Proven track record of developing and implementing successful brand strategies.
• Strong understanding of market research and consumer behavior.
• Excellent communication and interpersonal skills.
• Proficiency in using brand management tools such as Hootsuite, Google Analytics, and Canva.
• Familiarity with Indonesian culinary industry and market trends.
• Ability to work independently and as part of a team in a fast-paced environment.

🛠️ Keahlian

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